The Evolution and Impact of the Jordan Logo: A Symbol of Excellence and Legacy
In the world of running endorsements, few symbols have remaining an indelible mark on the sporting world rather like Michael Jordan . Beyond his on-court ability, Jordan's impact transcended baseball, and perhaps one of the most familiar icons of his legacy could be the famous Jordan logo. That easy yet powerful symbol is becoming associated with quality, type, and a persistent pursuit of greatness. The Birth of the jordan: A Symbolic Leap The history of the Jordan brand starts with the creation of the "jordan" figure, a visual representation of Michael Jordan in mid-air, increasing towards the container for one of is own brand slam dunks. Designed by Chris Moore, the first jordan brand built their debut in 1985, adorning the tongue of the initial Air Jordan sneakers. The inspiration for the jordan brand originated in a image taken during the 1984 Olympics, wherever Jordan was competitive as a member of the U.S. Men's Hockey Team. The image grabbed Jordan in a ballet...